Once we know,
we can no longer do otherwise
There are moments in life when knowledge becomes decisive. When what we know and what we learn transforms existence and drives commitment.
Today, we know it.
Conventional cosmetics that promise beauty, plumped skin, and longevity sometimes pollute our bodies.
Today, we know it.
The beauty of the skin depends on the skin health.
Today, we know it.
Healthy and beautiful skin requires more than a serum, a cream or a treatment.
Today, we know it.
Creating a new approach to beauty is a necessity.
Here's what we do.
We explain, educate and share: how the body works, how the skin functions. We formulate, without compromise: 100% safe, 100% natural products, with highly concentrated active ingredients.
We test, study and refine to develop skincare products with clinically proven effectiveness. We provide guidance beyond using a serum, a food supplement or a treatment by advising on nutrition, sleep, healthy lifestyle and exercise. We create a new skincare world to take care of you and your skin.
Novexpert, Knowledge empowers
Our 6 pillars
To know is to act
Novexpert is a brand that does things differently. Not out of opportunism, but out of necessity.
Novexpert is a brand born from research and created to face a scientific reality: yes, cosmetic products penetrate our bodies and many of these products, containing certain synthetic substances, deeply pollute them.
What to do when we know? When we know, taking action becomes an imperative guided by reality, by facts that are supported, proven and demonstrated. When we know, taking actions becomes a necessity.
For Novexpert, taking actions starts with knowledge: sharing knowledge, and information is key. Providing the tools and insights for making informed choices. In addition, for Novexpert taking action means doing things differently: creating alternatives to traditional cosmetics, offering a new approach to beauty, and developing products that combine health, natural ingredients and effectiveness.
Beauty is the cherry on the cake
Beautiful skin is above all a healthy skin.
This fundamental truth has guided Novexpert for years. As a dermo-cosmetic brand, Novexpert prioritizes skin health first, skin beauty comes second. Every formula, every product, and every recommendation aims to take care of the skin. This means precisely targeting the problem, fighting the root causes, activating the right enzymes and restoring balance to combat acne, hydrate and firm the skin, and reduce the signs of aging
Novexpert products prioritize skin health before enhancing beauty. They are radically healthy, radically effective, and formulated by radically committed scientists and researchers. Our scientific team is dedicated to taking care of your skin first, considering beauty as the cherry on top of the cake.
100% natural skincare products, guaranteed to be 100% healthy and safe
Novexpert is a brand that offers products made from 100% natural origins. Why this demanding requirement?
Because science is unequivocal: the body deeply absorbs certain substances contained in the cosmetics we use. Because evidence-based research is unanimous. The vast majority of these ingredients that accumulate in our bodies are synthetic. Because scientists do not yet have all the answers. How long do these ingredients remain in the body? What are the long-term consequences of this bioaccumulation? The answers are still pending.
It is to face this reality, not to respond to a fashion or a trend, that Novexpert was founded in 2008. It is to remedy this that we have chosen intransigence. A precautionary principle, a radical one: using only the most easily biodegradable substances and only natural ones.
Yes, it requires greater rigor, uncompromising commitment, innovation in formulation, lower margins, and longer research times. But, it also results in healthier products. 100% healthy and safe!
Proven formulas, concentrated active ingredients, guaranteed effectiveness
Yes, there is often a correlation between the active ingredients concentration and product effectiveness. In general, the more concentrated an active ingredient is, the more effective the formula.
This reality has guided product formulation at Novexpert for years: aiming for high concentrations, using active ingredients that are sometimes expensive and/or complex, sometimes unstable by nature, even if this means increasing our research times. But it also means having the freedom to follow our convictions, not trends, to meet a crucial need: guaranteeing you very high effectiveness.
And this effectiveness, at Novexpert, is not just a promise or an unkept resolution. It is clinically proven. Every cream and every serum is tested dozens of times, sometimes hundreds - internally and by independent labs. Until we find the right balance. Until we are certain that the formula offers the skin concrete, visible and lasting benefits.
Go beyond just a cream, a routine or a treatment
At Novexpert, we are fully aware of the power of our products, their effectiveness, and the necessity to guiding their use. We know that the beauty of the skin does not depend solely on the quality of the products we apply to it. We know this, we explain it without hesitation, and to remedy this, we take action. This is why Novexpert does not merely formulate skincare with proven effectiveness. We accompany everyone, clients or not, in the quest for healthier and more beautiful skin. For this, all of the knowledge and insights from our research center are made available to you-a concentrated expertise of Novexpert scientists, skin specialists, that we place in your hands. We provide advice on nutrition, micronutrition, sleep, stress, mental health, and lifestyle. Our knowledge is at the service of consumers, so that everyone takes an active role in their health. Because we know, for healthy and beautiful skin, a cream, a serum, or a supplement alone is not enough.
The product before the icon, the people before the profits
Novexpert is an unmatched brand: forthright, transparent, and unapologetically honest, showing everything and hiding nothing -neither in its products nor in its methods.
There are no marketing gimmicks or fluff, just pure, unfiltered truth about what is genuinely good for your skin.
Novexpert is built by a collective of very determined and tenacious women and men-pioneering minds and scientists united by a single mission: to care for your skin like no one else has, and to do it exceptionally well.
And yes, caring genuinely means doing things differently, prioritizing the product over the icon and the human over the profits.
A word from Cyrille, our founder
"I ran a research laboratory for 10 years with my sister Clarisse Cazali and my father Michel Telinge (co-founder of the Cyrillus clothing brand with his wife) before creating the Novexpert brand with my doctor friends in 2008. Inspired by the profound changes in molecular biology and in particular epigenetics, I campaign for a new vision of cosmetics. A symbiosis between very high technology and "ultra clean" formulas. A plea for a science sheltered from the frenetic pace of ephemeral fashions and entirely dedicated to "real" research: freewheeling, independent, demanding and responsible.
Novexpert is a breath of freedom and scientific rigor. It's the least we owe you. Through your loyalty, you offer us this ultimate luxury, that of bringing this utopia to life, modest but brilliant, and I thank you for it!”
Our lab is at the forefront of scientific innovation and discovery, thanks to the unwavering passion and dedication of our expert scientists
Take a sneak peek into our lab and discover who is behind our products
