Magnesium

What is Magnesium used for?

Magnesium is known for its soothing, relaxing, anti-stress and protective effects, particularly on the epidermis. But one of its properties remains relatively unknown outside the scientific world: its ability to soothe reactive skin prone to redness.

Reactive skin, sometimes called sensitive skin, is skin whose nerve endings overreact to certain external stimuli (change in temperature, friction, new ingredient). In response, the brain reacts disproportionately in turn, which causes irritation, redness or discomfort.

When we know the nervous origin of sensitive skin, we must act to relieve it. But not just anyhow.

At Novexpert, since 2008, we have been the first to highlight this cause, which was underestimated at the time. Fascinated by this discovery, we have designed a range entirely dedicated to magnesium, thus helping to soothe nerve endings and therefore limit the symptoms of reactive skin, "pain, redness, discomfort, tightness...".