You eat probiotics ( almost ) every day in your yogurts. And from yogurt to your face cream, there is only one step ... you must not have missed it, the "microbiota-friendly" wave has swept over cosmetics, with a big marketing push , for the well-being of your skin microbiota. At least that's what some brands want you to believe ...
Probiotics , What are they?
THE Probiotics , literally “for life”, are LIVING organisms, which have proven benefits on the health of the host when administered at the right dose.
Digestive comfort , slowing down cellular aging and even improving autistic disorders, researchers are still far from having discovered all of their benefits.
But probiotics are not cosmetics!
A probiotic is a living germ, therefore prohibited by cosmetic regulations. Why ? Because we must guarantee your safety with a product exempt from any microbial presence ( good Or bad ) and therefore without probiotics. You will therefore NEVER find cosmetic treatments with probiotics in Europe . Yes , even if your favorite brand says so….
Meanwhile , the skin microbiota is in danger!
Each individual has their own microbiota. It is our 3rd biological imprint.
On and in the body there are 10 times more bacteria than human cells, which means that our body is composed of 90 % bacteria !
A true natural bulwark of the skin, some even call the skin microbiota the 4th layer of the skin. It must be said that it allows our skin to be as impregnable as a Vauban citadel . Protecting against "bad" bacteria, against direct contact with allergens, soothing the immune system and stimulating the healing process, the skin microbiota is THE bodyguard par excellence.
But for him, life is far from being a long, quiet river. Aggressive cleaning , stress, pollution, preservatives contained in cosmetics, the sentinels of your skin are attacked every day and it shows. Acne , dry skin, feelings of discomfort come to disrupt daily life.
Saving the skin microbiota? Mission not impossible for Novexpert!
You understood it, the skin flora ( other little name of your microbiota ) must be carefully protected, but not by making you believe that this will be the case with probiotic creams !
At the house of Novexpert flora protection will therefore be WITHOUT probiotics but WITH.
And it's not over!
Our Doctors have developed formulas that respect the flora and have combined them with Magnesium , the ultimate anti - stress active ingredient !
THE Magnesium deserves to be included in the cosmetics pantheon given its multiple properties: anti - aging, soothing and protective.
Recognized for its many benefits, it is often prescribed as a first-line treatment for dermatological problems. It therefore seemed essential to us to dedicate a complete range to it.
A true specialist in sensitive skin, magnesium combined with prebiotics and postbiotics offers remarkable soothing activity for sensitive skin… and all others.
Protecting the skin microbiota is not a marketing invention, but doing it with probiotic creams is !
So activate your radar when choosing your next cream and only select those containing prebiotics and / or postbiotics.
The simplest thing is to choose Novexpert . With us, respect for skin balance, and therefore the microbiota, has been cultivated every day since 2008 .
To go further and discover the intestinal microbiota this time
https: //www.inrae.fr/actualites/lancement-du-projet-french-gut-mieux-connaitre-microbiote-francais
